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Friday, September 7
 

9:00am

Tip Sheet: Holiday Website To-Do

It’s not too late to make sure your website is ready for the holiday customer. Find out the top ten things you can do to create an enticing, exciting and effective holiday website experience. Sponsored by Gemfind.


Speakers
avatar for Alex Fetanat

Alex Fetanat

Alex Fetanat is president and CEO of the GemFind Network, the jewelry industry’s premier online marketing company providing online business solutions and marketing tools. | During his world travels in the late 90’s, Alex took a liking to the jewelry industry and immediately recognized a need for a company that could provide the jewelry industry with an online presence and more advanced marketing tools; thus GemFind was... Read More →


Friday September 7, 2012 9:00am - 10:00am
Grapevine A 1501 Gaylord Trail, Grapevine, TX 76051-1945

10:15am

Everything I Need to Know I Learned From Santa!

The holidays are coming. You're on the clock now. Let Kate Peterson send you into holiday action mode, with a three-month plan that's inspired by Santa himself. Learn everything old Kris Kringle knows about keeping a happy workshop, keeping the elves busy and happy, and how to make this your best-prepared holiday season ever. Bonus: Kate will provide you with a full three-month calendar of to-do's to take back to your store


Speakers
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and education focused on the learning needs of the luxury retailer. Ms. Peterson is a member of the board of directors of the Diamond Council of America. Along with her... Read More →


Friday September 7, 2012 10:15am - 11:15am
Grapevine A 1501 Gaylord Trail, Grapevine, TX 76051-1945

11:30am

Ask INSTORE: Holiday Past, Present and Future

He might not have a crystal ball … or does he?  Marty Huwitz of MVI Marketing previews business and product trends for the coming holiday season based on extensive analysis and economic data.


Speakers
avatar for Marty Hurwitz

Marty Hurwitz

In 1985, Mr. Hurwitz founded MVI to offer research and market development services exclusively to the global gem, jewelry and watch industries. MVI\'s research services provide clients with critical strategic analysis and an overarching perspective gained


Friday September 7, 2012 11:30am - 12:30pm
Grapevine A 1501 Gaylord Trail, Grapevine, TX 76051-1945

1:00pm

Lunch w/Shane Decker: Up Your Holiday Closing Ratio

Okay, folks, it's time for a holiday attitude adjustment! In this special lunch session, Shane Decker lays out a plan that should help any store close a higher percentage of its sales. The solutions to low closing ratios are often surprisingly simple. Get the secrets here and be ready to bring them back to your store. Great merchandising and clever marketing don't mean a thing if you can't close sales. Learn how to do it better here. 

Special introduction provided by Andrew Rickard, Vice President RDI Diamonds.

(Important note: Seating for this session includes lunch and costs $25. Reserve your place here. Ticket sales also available on site, but attendees with advance tickets will be seated first.)

 


Speakers
avatar for Shane Decker

Shane Decker

Ex-Sell-ence, Shane Decker Sales Academy | Shane Decker is president of Ex-Sell-Ence, Shane Decker Sales Academy and a featured contributor to INSTORE, the magazine for the American jewelry store owner. Having provided much sought-after sales training for more than 3,000 stores worldwide, you will gain valuable insights from each article.  | He discovered the truths, he now shares, at an early age when he took a job at a... Read More →
avatar for Andrew Rickard

Andrew Rickard

Andrew Rickard is a sales professional and one of the industry's top up and coming trainers. Through classic education and job experience, Andrew brings a distinct charm and polish to training seminars that is less about theory and more about real world experience. Delivered in a straight forward and easy to understand language, your entire staff from seasoned pros to new hires will benefit from this concise presentation based on his observations... Read More →


Friday September 7, 2012 1:00pm - 2:15pm
Grapevine A 1501 Gaylord Trail, Grapevine, TX 76051-1945

2:30pm

By the Numbers: Holiday Benchmarks

There's still time to make your coming holiday season even more profitable. David Brown shows you what you can do now to boost your fourth-quarter profits. 




Friday September 7, 2012 2:30pm - 3:30pm
Grapevine A 1501 Gaylord Trail, Grapevine, TX 76051-1945

3:45pm

Best of the Best: Retailers Talk Holiday Planning

Four of the country’s most innovative retailers share their holiday plans in a wide-ranging conversation about holiday events, marketing, staff training, inventory and more. Find out from our panelists what works in their stores. Hosted by Terry Chandler. Featuring Cathy Calhoun and other retailers TBA.


Speakers
avatar for Cathy Calhoun

Cathy Calhoun

Summary Owner of Calhoun Jewelers – retail jewelry store Owner of Avanti Development LLC – commercial land Development Company Owner of Café on Main & GOLD – restaurants Owner of Spring City Elderly Housing – 138 units for low income seniors Education Graduate Gemologist, Gemological Institute of America Certified Gemologist Appraiser, The American Gem Society Temple... Read More →
avatar for Terry Chandler

Terry Chandler

Diamond Council of America | Terry has been involved in every aspect of the retail jewelry industry including training, operations, development, management, and, now, distance education and association management. | He accepted the full time role of President/CEO of the Diamond Council in February of 2001 and oversees the organizations day to day operations at their Nashville, Tennessee offices. Upon assuming the position, Chandler worked... Read More →
avatar for Rex Solomon

Rex Solomon

In 2010 Rex became President of Houston Jewelry. He has been the subject of numerous jewelry industry trade magazine articles & interviews over the last few decades, and he has been a speaker at industry events and is considered an industry innovator as a multiple winner of the America's Best Jewelers Award.
avatar for Laura Stanley

Laura Stanley

Laura V. Stanley, GG, MBA, is a 3rd generation jeweler at Stanley Jewelers Gemologist in North Little Rock, AR. She has worked in the family business since 1989, and she has come to specialize in custom design, remounts, and personal shopping for her customers. Stanley Jewelers Gemologist celebrated its 75th birthday in 2011. Laura graduated from Texas Christian University, and completed her MBA at Webster University in Little Rock. In 2010... Read More →


Friday September 7, 2012 3:45pm - 5:00pm
Grapevine A 1501 Gaylord Trail, Grapevine, TX 76051-1945

5:30pm

What Are We Thinking?

Presenter Richard Baker, CEO of Premium Knowledge and author of the soon to be published Bourdieu's Demon, shows how this new information age has affected buying patterns the upper middle class,
something he calls "enlightened" expenditure of discretionary income. His presentation will combine lecture and workshop to help the audience understand how income and social status affect buying patterns and how to use these when preparing marketing and sales campaigns.

Light refreshments will be served. Seating is limited.

Sponsored by AGTA and  Kimberly Collins Colored Gems


Speakers
avatar for Richard Baker

Richard Baker

CEO, Premium Knowledge
Founder of Premium Knowledge Group and author of many articles on LifeStyle Marketing. Richard was formerly a Senior Partner at J.D. Power & Associates. Prior to that he founded and lead Baker & Company, | a management consulting firm which he sold to J.D. Power in 1999.


Friday September 7, 2012 5:30pm - 7:00pm
Austin 1 and 2
 
Saturday, September 8
 

8:30am

Holiday Customers: The Power of Approachability

Some jewelers love the holiday season. Others dread it. But what is not in dispute is that the holiday season provides jewelers with their biggest opportunity of the year to meet new customers both inside the store and out. 

 

This year's SMART Show Dallas keynote speaker, networking and approachability expert Scott Ginsberg is here to help you build more and better relationships than ever before, and how to become a more effective, more engaging communicator ... one conversation at a time. 

 

Also: don’t miss Scott’s bonus session on Sunday, How to Become a Networking Super Hero, at 2 PM in the Marketing and Sales Experience area. (Limited audience capacity)

 

 


Speakers
avatar for Scott Ginsberg

Scott Ginsberg

Scott Ginsberg is the World Record Holder of Wearing Nametags. He's the author of twelve books, an award-winning blogger, independent publisher, commissioned artist, professional speaker and creator of NametagTV.com. He specializes in approachability, identity and execution.


Saturday September 8, 2012 8:30am - 9:45am
Grapevine A 1501 Gaylord Trail, Grapevine, TX 76051-1945

10:15am

Inventory Management: Your Christmas Stocking

David Brown fills you in on the optimum inventory levels, inventory mix and price points, plus effective management of new inventory and ways you can use the fourth quarter to clear out old merchandise. Get ready to learn strategies for holiday profits, as well as common holiday mistakes to avoid.




Saturday September 8, 2012 10:15am - 11:00am
Holiday Best Zone, Show Floor

10:15am

Social Media: Optimize For the Holidays

Are holiday shoppers finding you online? Suereea Matthews will share with you the most effective ways to affect your search engine rankings through the power of social media optimization. Leave with an action plan that can get you moving up the charts right away. (Plus: visit Suereea at the Social Media RX-mas Smart Station and have her assess your social media presence.)


Speakers
avatar for Suereea Mathews

Suereea Mathews

Chief Online Marketing Officer, GemFind
Suereea Mathews has been working in the jewelry industry for over eight years alongside her husband, Tyler Mathews, who has worked in the industry for 14 years. A Facebook beta-tester as early as 2006, Suereea has been familiar with the deepest details of the world's most popular social network since its infancy. In her position with GemFind as online marketing director, her goal is to teach jewelry retailers to convert "likes" into sales by... Read More →


Saturday September 8, 2012 10:15am - 11:00am
Holiday Sales Zone, Show Floor

10:15am

INSTORE’s CAD Pressure Challenge: First Round

Here comes the happy couple! And it's time for four top CAD designers to battle it out to create the best possible design for their engagement ring. Designers will have two hours to create a design that meets the customers' specifications. Details of the design will be delivered on the spot. Plus, making the pressure even more intense, all of you will be watching! Each CAD artist will use their own style and method of creating a CAD-designed masterpiece. Judges will also score competitors on their presentations and sales skills. Bench, bench supplies and tools provided by Stuller. Competitors sponsored by Gemvision.

 


Speakers
avatar for Brett Edmondson

Brett Edmondson

Owner, Besco Custom Jewelers
Brett’s one of a kind craftsmanship has enabled him to bring Besco Custom Jewelers to the forefront of jewelers in the College Station, TX area. His recent accolades include back-to-back wins in 2009 and 2010 at Chicago’s Bench Pressure Challenge in the category “diamond setting”. Today, Brett specializes in made-to-order, one-of-a-kind items in gold and platinum primarily for the local bridal market.
avatar for Charlie Herner

Charlie Herner

Director of CAD Department, Greenlake Jewelry Works
A self-proclaimed country boy from Monroeville, Ohio, Charlie came to Seattle's Green Lake Jewelry Works to help take CAD to the next level so their clients can experience a piece they'd like commission in crisp 3D accuracy before it’s ever cast in precious metal. Having worked for several years as a CAD modeler focusing on detailed, producible designs, as well as spending several years of training at the jeweler’s bench, Charlie... Read More →
avatar for Mike Magee

Mike Magee

Owner, Dolmen Metalworks
Magee is a computer-geek-goldsmith who runs his own CAD/CAM service bureau and | custom jewelry shop in St.Paul, Minnesota, Dolmen Metalworks. Having his own business allows Mike to bring more of his own creative ideas to fruition and enables him to help others create. He won “Best Jewelry Model” in the 2010 T-spline Organic Modeling | Contest.
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Curt Vinson

Curt Vinson

Curt manages the Granbury location of Troy Vinson Jewelers. Curt is a graduate of the Institute of Jewelry Technology in Paris, Texas. He is one of the few Texas Jewelers of America Certified Master Bench Jeweler, the only one in Hood County. Curt has also archived the Jewelers of America Award of Excellence. Curt is also a talented CAD Designer. He is very involved in the jewelry industry and is currently serving on the Board of... Read More →


Saturday September 8, 2012 10:15am - 12:15pm
Bench Experience Zone

10:30am

Holiday Idea Center Tour - All Day

Get ready for ideas and inspiration to make this your best holiday season ever! This inteactive exhibit will spin you into action with plans you can implement now to attract cutomers and increase sales. You will find examples of marketing and sales programs that have already been proven successful. Get your holiday ispiration here. Tours start with a visit to Santa. Yep. Santa is waiting for you!

 

 


Saturday September 8, 2012 10:30am - 5:00pm
Show Floor - Holiday Idea Center

12:15pm

Bench Demos and Live Chat

How can your shop not only survive, but thrive, during the coming holiday rush? Talk to our experts and other members of the bench community to share best practices in bench management. Plus, check out tools and supplies that can make your bench work faster and better during the pressure-packed days ahead. Join the conversation and share your challenges and ideas.


Speakers
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for David Peters

David Peters

| David Peters most recently served as the Director of Education & Industry Relations for Jewelers of America (JA). Prior to joining Jewelers of America, Peters spent seven years as an instructor at the Gemological Institute of America (GIA), where he had extensive experience training retail jewelers. He has also conducted seminars and educational programs at major industry events both within the United States and internationally... Read More →
avatar for Jim Tuttle

Jim Tuttle

Owns Green Lake Jewelry Works in Seattle, WA.


Saturday September 8, 2012 12:15pm - 2:00pm
Bench Experience Zone

2:00pm

Holiday Decorating: 10 Smart Ideas

Ready for 10 ingenious ways to add holiday spirit to your store this year? Larry Johnson and Howard Gurock are here to help. Don’t just drag out the same holiday décor from last year. Learn a fresh approach to lighting and décor that will create a holiday atmosphere and communicate your brand, while still keeping the focus where it should be ... on the products you want to sell.


Speakers
avatar for Howard Gurock

Howard Gurock

President, Econo-Lite President of Econo-Lite, the leading supplier of energy-efficient, product-enhancing lighting to jewelry stores.
avatar for Larry Johnson

Larry Johnson

President and Owner, Larry Johnson Consulting
Larry Johnson is the creator of EffectiveJewelryDisplay.com, an on-line resource and training course for the improvement of jewelry displays. He is also CEO of Larry Johnson Consulting, based in Colleyville, Tex. His firm consults with independent jewelers and manufacturers worldwide to improve their sales through better visual presentation strategies. He can be reached at larry@larryjohnsonconsulting.com or at (817) 980-2135.


Saturday September 8, 2012 2:00pm - 2:45pm
Holiday Best Zone, Show Floor

2:00pm

20 Signs the Customer is Ready to Buy

Talking too much. It's a sales-killer. Learn the right moment to quit chattering and close the sale. Shane Decker shares with you the top 20 signals a customer gives you when they are ready to buy. Boost your holiday sales skills with this essential sales primer. 

Special introduction provided by Andrew Rickard, Vice President RDI Diamonds.


Speakers
avatar for Shane Decker

Shane Decker

Ex-Sell-ence, Shane Decker Sales Academy | Shane Decker is president of Ex-Sell-Ence, Shane Decker Sales Academy and a featured contributor to INSTORE, the magazine for the American jewelry store owner. Having provided much sought-after sales training for more than 3,000 stores worldwide, you will gain valuable insights from each article.  | He discovered the truths, he now shares, at an early age when he took a job at a... Read More →


Saturday September 8, 2012 2:00pm - 2:45pm
Holiday Sales Zone, Show Floor

2:00pm

INSTORE’s CAD Pressure Challenge: Final Round

The duel ends here as our four top CAD designers return for a final showdown. The assignment: create a special suite of earrings and pendants to meet our fictional customer's requirements. Each designer will have two hours to complete the design, which they will then deliver to the "customer". Don't miss the action. Bench, bench supplies and tools provided by Stuller. Competitors sponsored by Gemvision.

 


Speakers
avatar for Brett Edmondson

Brett Edmondson

Owner, Besco Custom Jewelers
Brett’s one of a kind craftsmanship has enabled him to bring Besco Custom Jewelers to the forefront of jewelers in the College Station, TX area. His recent accolades include back-to-back wins in 2009 and 2010 at Chicago’s Bench Pressure Challenge in the category “diamond setting”. Today, Brett specializes in made-to-order, one-of-a-kind items in gold and platinum primarily for the local bridal market.
avatar for Charlie Herner

Charlie Herner

Director of CAD Department, Greenlake Jewelry Works
A self-proclaimed country boy from Monroeville, Ohio, Charlie came to Seattle's Green Lake Jewelry Works to help take CAD to the next level so their clients can experience a piece they'd like commission in crisp 3D accuracy before it’s ever cast in precious metal. Having worked for several years as a CAD modeler focusing on detailed, producible designs, as well as spending several years of training at the jeweler’s bench, Charlie... Read More →
avatar for Mike Magee

Mike Magee

Owner, Dolmen Metalworks
Magee is a computer-geek-goldsmith who runs his own CAD/CAM service bureau and | custom jewelry shop in St.Paul, Minnesota, Dolmen Metalworks. Having his own business allows Mike to bring more of his own creative ideas to fruition and enables him to help others create. He won “Best Jewelry Model” in the 2010 T-spline Organic Modeling | Contest.
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Curt Vinson

Curt Vinson

Curt manages the Granbury location of Troy Vinson Jewelers. Curt is a graduate of the Institute of Jewelry Technology in Paris, Texas. He is one of the few Texas Jewelers of America Certified Master Bench Jeweler, the only one in Hood County. Curt has also archived the Jewelers of America Award of Excellence. Curt is also a talented CAD Designer. He is very involved in the jewelry industry and is currently serving on the Board of... Read More →


Saturday September 8, 2012 2:00pm - 4:00pm
Bench Experience Zone

4:00pm

INSTORE’s CAD Pressure Challenge Winner Announced

Who will it be? Our judges will be picking a winner of our hotly-contested CAD Pressure Challenge, and it's not going to be an easy task. Be sure to be there to cheer the winner. Sponsored by Stuller and Gemvision.

 


Speakers
avatar for Brett Edmondson

Brett Edmondson

Owner, Besco Custom Jewelers
Brett’s one of a kind craftsmanship has enabled him to bring Besco Custom Jewelers to the forefront of jewelers in the College Station, TX area. His recent accolades include back-to-back wins in 2009 and 2010 at Chicago’s Bench Pressure Challenge in the category “diamond setting”. Today, Brett specializes in made-to-order, one-of-a-kind items in gold and platinum primarily for the local bridal market.
avatar for Charlie Herner

Charlie Herner

Director of CAD Department, Greenlake Jewelry Works
A self-proclaimed country boy from Monroeville, Ohio, Charlie came to Seattle's Green Lake Jewelry Works to help take CAD to the next level so their clients can experience a piece they'd like commission in crisp 3D accuracy before it’s ever cast in precious metal. Having worked for several years as a CAD modeler focusing on detailed, producible designs, as well as spending several years of training at the jeweler’s bench, Charlie... Read More →
avatar for Mike Magee

Mike Magee

Owner, Dolmen Metalworks
Magee is a computer-geek-goldsmith who runs his own CAD/CAM service bureau and | custom jewelry shop in St.Paul, Minnesota, Dolmen Metalworks. Having his own business allows Mike to bring more of his own creative ideas to fruition and enables him to help others create. He won “Best Jewelry Model” in the 2010 T-spline Organic Modeling | Contest.
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and education focused on the learning needs of the luxury retailer. Ms. Peterson is a member of the board of directors of the Diamond Council of America. Along with her... Read More →
avatar for Curt Vinson

Curt Vinson

Curt manages the Granbury location of Troy Vinson Jewelers. Curt is a graduate of the Institute of Jewelry Technology in Paris, Texas. He is one of the few Texas Jewelers of America Certified Master Bench Jeweler, the only one in Hood County. Curt has also archived the Jewelers of America Award of Excellence. Curt is also a talented CAD Designer. He is very involved in the jewelry industry and is currently serving on the Board of... Read More →


Saturday September 8, 2012 4:00pm - 4:15pm
Bench Experience Zone

5:00pm

5:00pm

Great Marketing Equals Great Storytelling

The holiday season offers a spectacular opportunity to show your company off at its best, but this time of year is just a mere extension of how proper marketing and sales initiatives should be implemented all year long so that the holiday season reaps the most rewards. Konstantina Mahlia, of Mahlia Collection in Tucson, AZ, is a master at enticing holiday shoppers through advertising, social media and her website  creating a strong outreach to holiday customers long before the season arrives!  Kate Peterson will interivew Konstantina to learn how she is creating holiday connections with her customers, both in her store and online. Let Konstantina’s energy and creativity inspire you to create a "Bold and Beautiful" holiday experience in your store.


Speakers
avatar for Konstantina Mahlia

Konstantina Mahlia

Konstantina Mahlia was born in Vancouver BC Canada .The experience of growing up in multi cultural urban core as well as coming from a family with strong European roots, began to inspire a creative ability that showed from childhood and in 2005 manifested itself in a collection of 18 kt gold jewelry that began to garner the attention of the jewelry industry. When the industry paid attention, the awards soon followed. | RISING STAR 2006 WORLD... Read More →
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and education focused on the learning needs of the luxury retailer. Ms. Peterson is a member of the board of directors of the Diamond Council of America. Along with her... Read More →


Saturday September 8, 2012 5:00pm - 5:45pm
Holiday Best Zone, Show Floor

5:00pm

Holiday Video: Time For Your Close-Up

You don't need a huge studio and camera crew to create a customer-attracting holiday video. Shane O'Neill shows you how easy it can to be produce video to use on websites, social media, and in newsletters. See examples of successful low-cost campaigns and check out a simple video set-up that will let you produce videos yourself. (Also: see Shane in action at the Video Action SMART Station and try your hand at making a video. Get ready for your close-up!)




Saturday September 8, 2012 5:00pm - 5:45pm
Holiday Sales Zone, Show Floor
 
Sunday, September 9
 

10:15am

Bridal Merchandising: Get Ready For the Holidays

Don't miss out on bridal sales during the coming holiday season. Sally Furrer helps you build a merchandising plan to capitalize on fourth-quarter bridal business. Develop a plan of attack that will guarantee you make the sale and earn your store many new lifetime customers. While bridal customers shop online, the overwhelming majority still make their big purchase in a brick-and-mortar store. Be sure you're ready!


Speakers
avatar for Sally Furrer

Sally Furrer

Merchandise and Display Specialist, The Edge Retail Academy
In 2011, Sally joined the consulting team at the Edge Retail Academy where her considerable and broad experience coupled with her merchandising expertise compliments the rest of the Academy retail specialists Sally’s extensive experience in retail jewelry began working in the family business in Montreal, Canada. After the family relocated to Switzerland, she worked in sales for Bucherer, the largest retail jewelry chain in Switzerland... Read More →


Sunday September 9, 2012 10:15am - 11:00am
Holiday Best Zone, Show Floor

10:15am

Wow! Your Holiday Customers

Good service is no longer good enough. Even excellent service doesn’t quite cut it. These days, you need to “wow” the customer with an experience they will never forget. A “wow” customer experience means bigger sales, repeat business, more references, and many more good things. Make the commitment now to start "wow"-ing your customers. Shane Decker will help you get started.

Special introduction provided by Andrew Rickard, Vice President RDI Diamonds.


Speakers
avatar for Shane Decker

Shane Decker

Ex-Sell-ence, Shane Decker Sales Academy | Shane Decker is president of Ex-Sell-Ence, Shane Decker Sales Academy and a featured contributor to INSTORE, the magazine for the American jewelry store owner. Having provided much sought-after sales training for more than 3,000 stores worldwide, you will gain valuable insights from each article.  | He discovered the truths, he now shares, at an early age when he took a job at a... Read More →


Sunday September 9, 2012 10:15am - 11:00am
Holiday Sales Zone, Show Floor

10:15am

INSTORE's Bench Pressure Challenge: Palladium

Watch four top bench jewelers show their mastery of this lightweight, naturally white and luxurious precious metal. The challenge: modify a gent's palladium signet ring, adding one center stone and a variety of small stones to customize it for the customer. Bench, bench supplies and tools provided by Stuller. Sponsored by Palladium Alliance International.

 


Speakers
avatar for Linus Drogs

Linus Drogs

Linus Drogs is a Casting Consultant for Palladium Alliance International (PAI). With more than two decades of casting expertise, his role at PAI include appearing at trade conferences, advising manufacturers on how to cast Palladium, and overseeing the creation and dissemination of technical information on the uses of Palladium.  | “I see my role as a conduit and technician to the jewelry manufacturing trade to help with the process... Read More →
avatar for Isaac Kornhauser

Isaac Kornhauser

Isaac is a second generation jeweler who has perfected the art of flower casting and is skilled in CAD/CAM and hand engraving. He is the shop manager and jewelry designer at Bella Cosa Jewelers in Willowbrook, IL.
avatar for Jason Marchiafava

Jason Marchiafava

Jason is a third-generation jeweler with a specialty in engraving. He was awarded professional status by the Firearms Engravers Guild of America at 24 years of age. Jason presently works with a private firm specializing in ultra rare, colored gemstones, and museum-quality handmade jewelry. Jason's projects often feature his elaborate hand-engraving and special creative flair.
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Chris Ploof

Chris Ploof

Owner and Designer, Chris Ploof Designs
Hailing from a small town in Massachusetts, award winning master jeweler Chris Ploof was once a skinny boy lurking around the local living history museum, watching awestruck as the craftspeople manipulated what had previously seemed unyielding: glass, tin, iron. All the while, his spirit was fusing itself to the use of heat and tools to ingeniously create utility and elegance.  After traveling the world trying hands-on careers that spoke to... Read More →
avatar for Marc Williams

Marc Williams

Owner, MarcCo Custom Jewelers
Marc grew up in the jewelry business and always loved working with his hands, so he followed in his father's footsteps as a master craftsman and jewelry designer. Marc was one of the first in the United States to adopt CAD, or computer assisted design, thus mixing old world craftsmanship with modern technology.
avatar for Amber Worley

Amber Worley

Amber graduated from the Art Institute of Seattle with a focus in industrial design, though quickly discovered a true passion for designing and fabricating jewelry. Amber found a home at Green Lake where originally hired as a designer for the sales floor, working on rough sketches and the conceptual stages of custom jewelry. But it wasn’t long before she was getting her hands dirty at the jeweler’s bench, where she's now one of our... Read More →


Sunday September 9, 2012 10:15am - 12:15pm
Bench Experience Zone

10:30am

Holiday Idea Center Tour - All Day

Get ready for ideas and inspiration to make this your best holiday season ever! This inteactive exhibit will spin you into action with plans you can implement now to attract cutomers and increase sales. You will find examples of marketing and sales programs that have already been proven successful. Get your holiday ispiration here. Tours start with a visit to Santa. Yep. Santa is waiting for you!

 

 


Sunday September 9, 2012 10:30am - 5:00pm
Show Floor - Holiday Idea Center

12:15pm

Bench Demos And Live Chat

Join Linus Drogs and Chris Ploof from the Palladium Alliance International for guidance on creating beautiful, durable palladium jewelry. December is one of the top months for wedding proposals. Will you have everything you need to create the emotional masterpiece your customer is asking for? Find out what other top bench jewelers are planning to do during the busy season ahead.

 

 


Speakers
avatar for Linus Drogs

Linus Drogs

Linus Drogs is a Casting Consultant for Palladium Alliance International (PAI). With more than two decades of casting expertise, his role at PAI include appearing at trade conferences, advising manufacturers on how to cast Palladium, and overseeing the creation and dissemination of technical information on the uses of Palladium.  | “I see my role as a conduit and technician to the jewelry manufacturing trade to help with the process... Read More →
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for David Peters

David Peters

| David Peters most recently served as the Director of Education & Industry Relations for Jewelers of America (JA). Prior to joining Jewelers of America, Peters spent seven years as an instructor at the Gemological Institute of America (GIA), where he had extensive experience training retail jewelers. He has also conducted seminars and educational programs at major industry events both within the United States and internationally... Read More →
avatar for Chris Ploof

Chris Ploof

Owner and Designer, Chris Ploof Designs
Hailing from a small town in Massachusetts, award winning master jeweler Chris Ploof was once a skinny boy lurking around the local living history museum, watching awestruck as the craftspeople manipulated what had previously seemed unyielding: glass, tin, iron. All the while, his spirit was fusing itself to the use of heat and tools to ingeniously create utility and elegance.  After traveling the world trying hands-on careers that spoke to... Read More →


Sunday September 9, 2012 12:15pm - 2:00pm
Bench Experience Zone

2:00pm

Bridal Sales: Jingle Bells and Wedding Bells

Key fact: 15% of proposals happen in December, more than any other month. Are you ready for the bridal rush? Join Diamond Council of America President/CEO Terry Chandler for an in-depth look at the all-important bridal category and its impact during the holiday season. Terry will  share insights into the bridal consume as well as specific ways you can maximize bridal sales during the coming holidays.


Speakers
avatar for Terry Chandler

Terry Chandler

Diamond Council of America | Terry has been involved in every aspect of the retail jewelry industry including training, operations, development, management, and, now, distance education and association management. | He accepted the full time role of President/CEO of the Diamond Council in February of 2001 and oversees the organizations day to day operations at their Nashville, Tennessee offices. Upon assuming the position, Chandler worked... Read More →


Sunday September 9, 2012 2:00pm - 2:45pm
Holiday Best Zone, Show Floor

2:00pm

Scott Ginsberg's Networking Super Heroes

What are you known for in your community? How can you become more visible, more credible, and simply more memorable in the eyes of your customers? In this special bonus session, SMART Show keynote speaker Scott Ginsberg offers practical lessons teaching the essential skill of creating an unforgettable personal brand that generates more business. If you loved Scott's Saturday morning keynote, attend this session for valuable follow-up. 


Speakers
avatar for Scott Ginsberg

Scott Ginsberg

Scott Ginsberg is the World Record Holder of Wearing Nametags. He's the author of twelve books, an award-winning blogger, independent publisher, commissioned artist, professional speaker and creator of NametagTV.com. He specializes in approachability, identity and execution.


Sunday September 9, 2012 2:00pm - 2:45pm
Holiday Sales Zone, Show Floor

2:00pm

INSTORE's Bench Pressure Challenge: Engraving

Four jewelers receive the same engraving project to embellish in their own style. Each will approach this challenge in a unique way with only two hours to complete the job. Who will be the artist best able to create art in such an "engrave" situation? Come find out. All pieces will be on display for the opportunity to admire the artistry and style of each competitor. Benches, bench supplies and tools supplied by Stuller.

 


Speakers
avatar for Linus Drogs

Linus Drogs

Linus Drogs is a Casting Consultant for Palladium Alliance International (PAI). With more than two decades of casting expertise, his role at PAI include appearing at trade conferences, advising manufacturers on how to cast Palladium, and overseeing the creation and dissemination of technical information on the uses of Palladium.  | “I see my role as a conduit and technician to the jewelry manufacturing trade to help with the process... Read More →
avatar for Isaac Kornhauser

Isaac Kornhauser

Isaac is a second generation jeweler who has perfected the art of flower casting and is skilled in CAD/CAM and hand engraving. He is the shop manager and jewelry designer at Bella Cosa Jewelers in Willowbrook, IL.
avatar for Jason Marchiafava

Jason Marchiafava

Jason is a third-generation jeweler with a specialty in engraving. He was awarded professional status by the Firearms Engravers Guild of America at 24 years of age. Jason presently works with a private firm specializing in ultra rare, colored gemstones, and museum-quality handmade jewelry. Jason's projects often feature his elaborate hand-engraving and special creative flair.
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Chris Ploof

Chris Ploof

Owner and Designer, Chris Ploof Designs
Hailing from a small town in Massachusetts, award winning master jeweler Chris Ploof was once a skinny boy lurking around the local living history museum, watching awestruck as the craftspeople manipulated what had previously seemed unyielding: glass, tin, iron. All the while, his spirit was fusing itself to the use of heat and tools to ingeniously create utility and elegance.  After traveling the world trying hands-on careers that spoke to... Read More →
avatar for Marc Williams

Marc Williams

Owner, MarcCo Custom Jewelers
Marc grew up in the jewelry business and always loved working with his hands, so he followed in his father's footsteps as a master craftsman and jewelry designer. Marc was one of the first in the United States to adopt CAD, or computer assisted design, thus mixing old world craftsmanship with modern technology.
avatar for Amber Worley

Amber Worley

Amber graduated from the Art Institute of Seattle with a focus in industrial design, though quickly discovered a true passion for designing and fabricating jewelry. Amber found a home at Green Lake where originally hired as a designer for the sales floor, working on rough sketches and the conceptual stages of custom jewelry. But it wasn’t long before she was getting her hands dirty at the jeweler’s bench, where she's now one of our... Read More →


Sunday September 9, 2012 2:00pm - 4:00pm
Bench Experience Zone

5:00pm

Bench Demos And Live Chat

Get your hands on the greatest bench tools, tech and supplies. Experts demo tools and give you holiday tips. Try your hand and show off your skill at this interactive event. Benches, bench supplies and tools are provided by Stuller and Stuller partners.


Speakers
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Jim Tuttle

Jim Tuttle

Owns Green Lake Jewelry Works in Seattle, WA.


Sunday September 9, 2012 5:00pm - 5:45pm
Bench Experience Zone

5:00pm

Success With Holiday Direct Mail

How would you like a $40,000 evening or a $100,000 weekend, all with a marketing investment of just a few hundred dollars? It really is possible, when you discover the secrets of doing a direct-mail driven "private sale" for the holidays. That's just one of the stunningly effective techniques that will be revealed in this session from Jim Ackerman. Sponsored by Lashbrook.

 

 


Speakers
JA

Jim Ackerman

In just 2 days, using one of my promotional methods, one of my jeweler clients generated over $100,000.00 on just a $2729 marketing investment. If that won't make you passionate, I don't know what will. And the coolest part is, these kinds of stories are pretty common. I LOVE helping small businesses -- particularly jewelers -- get more results from their marketing efforts. Some of my jewelers have doubled and tripled their revenue using my... Read More →


Sunday September 9, 2012 5:00pm - 5:45pm
Holiday Best Zone, Show Floor

5:00pm

Holiday Websites: It's Proposal Season

Your website can be a powerful tool to drive customers in store — or it can turn people off before they ever walk through your doors. With over 30% of all engagements happening in the fourth quarter, now is the perfect time to revamp your website to capture next year's brides and grooms. You'll learn what brides and grooms care about most (and if you think they care about the same things, think again!), how they research, how much they spend, and how to show them you've got what they are looking for.


Speakers
avatar for Laura Cave

Laura Cave

In her role as Director of Education and Industry Relations for The Knot WeddingNetwork, Laura helps wedding professionals improve their marketing and sales skills with proven advice and market insights from the creators of the #1 wedding website, TheKnot.com. An accomplished marketing and communications professional and a five-year veteran of The Knot, Laura previously managed the company’s Investor Relations and Corporate Communications... Read More →


Sunday September 9, 2012 5:00pm - 5:45pm
Holiday Sales Zone, Show Floor

6:00pm

SMART Party Dallas

With a deck overlooking Grapevine Lake and a can't-miss dance floor, the Glass Cactus Nightclub at the Gaylord Resort is the ideal spot for the Dallas version of our famous Sunday night networking party. Mix and mingle with complimentary drinks and Texas style hors d'oeuvres. And because it wouldn't be a party without dancing, the LimeLight band will provide the music in styles ranging from Frank Sinatra, to Earth Wind and Fire, to the hits of today. Shuttle buses will run between the Glass Cactus and the Gaylord Texan from 5:45 - 9:30 p.m.


Sunday September 9, 2012 6:00pm - 9:00pm
SMART Party Dallas Glass Cactus Nightclub
 
Monday, September 10
 

10:15am

Secrets of America’s Coolest Stores: Holiday Events

Holiday events are the subject, and our panel of innovative retailers are here to share their knowledge. Learn how our panelists threw their most successful, highest-revenue-generating parties. Find out the planning and implementation secrets that separate the ho-hum from the ho-ho-hopping. Host Nick Failla, no stranger to event planning and implementation, will be on hand to guide the conversation.

Retailers TBA


Speakers
avatar for Nick Failla

Nick Failla

Founder, Collected Concepts
Nick Failla is the founder of Collected Concepts, a consulting and fulfillment company that designs and implements behavioral-based training and marketing programs. He has over 20 years in the jewelry business and has been a guest speaker for major jewelry industry venues throughout the U.S. and Canada speaking on such subjects as internet marketing, special events, guerilla marketing, generational marketing, sales training and advertising... Read More →
avatar for Rex Solomon

Rex Solomon

In 2010 Rex became President of Houston Jewelry. He has been the subject of numerous jewelry industry trade magazine articles & interviews over the last few decades, and he has been a speaker at industry events and is considered an industry innovator as a multiple winner of the America's Best Jewelers Award.


Monday September 10, 2012 10:15am - 11:00am
Holiday Best Zone, Show Floor

10:15am

Manager's To-Do: Freshen Up for the Holidays

Before you start putting up those holiday decorations, make sure you have taken the action needed to make your store sparkle. Keely Grice offers ten free (or low-cost) action steps that will make your customers feel they're walking into a brand new store. Get started now with Keely's help.


Speakers
avatar for Keely Grice

Keely Grice

Grice Showcase & Display Fresh out of college, in 1976, Keely began working at ArtCarved in the Northern Virginia area as a territory manager. Originally from Charlotte, NC, he later accepted a position with Columbia Diamonds in order to return to his home town.  In 1984 he was presented the opportunity to purchase a display company he had worked with for a number of years. Just married for 4 years, with daughter on the way, he took... Read More →


Monday September 10, 2012 10:15am - 11:00am
Holiday Sales Zone, Show Floor

10:15am

INSTORE’S Bench Pressure Challenge: Wax Carving

Skill, patience and the ability to see a finished jewelry piece in three dimensions. Those are the key skills you need to deliver a hand-carved wax to a customer in two hours. The pressure is on in the SMART Show Dallas's final challenge. Waxes must meet customer requirements and customer specifications. Benches and supplies provided by Stuller.

 


Speakers
avatar for Isaac Kornhauser

Isaac Kornhauser

Isaac is a second generation jeweler who has perfected the art of flower casting and is skilled in CAD/CAM and hand engraving. He is the shop manager and jewelry designer at Bella Cosa Jewelers in Willowbrook, IL.
avatar for Jason Marchiafava

Jason Marchiafava

Jason is a third-generation jeweler with a specialty in engraving. He was awarded professional status by the Firearms Engravers Guild of America at 24 years of age. Jason presently works with a private firm specializing in ultra rare, colored gemstones, and museum-quality handmade jewelry. Jason's projects often feature his elaborate hand-engraving and special creative flair.
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Marc Williams

Marc Williams

Owner, MarcCo Custom Jewelers
Marc grew up in the jewelry business and always loved working with his hands, so he followed in his father's footsteps as a master craftsman and jewelry designer. Marc was one of the first in the United States to adopt CAD, or computer assisted design, thus mixing old world craftsmanship with modern technology.
avatar for Amber Worley

Amber Worley

Amber graduated from the Art Institute of Seattle with a focus in industrial design, though quickly discovered a true passion for designing and fabricating jewelry. Amber found a home at Green Lake where originally hired as a designer for the sales floor, working on rough sketches and the conceptual stages of custom jewelry. But it wasn’t long before she was getting her hands dirty at the jeweler’s bench, where she's now one of our... Read More →


Monday September 10, 2012 10:15am - 12:15pm
Bench Experience Zone

10:30am

Holiday Idea Center Tour - All Day

All aboard for a magical holiday tour!

That’s right, step right this way. Organizers of The SMART Jewelry Show Dallas have brought together best-of-best holiday ideas in the Holiday Idea Center --– 3,000 square feet of pure Christmas. Starting at the North Pole near the entrance of the exhibition area, Holiday Idea Center tours will give retail jewelers an overview of the creative, inspiring, actionable ideas in five key areas, including: Holiday ads; Party planning; Promotions; Holiday trimmings; and Training the elves. At the end of the tour, Santa's helpers will provide a detailed Guide to the Holiday Idea Center that will include of map of the area. Santas helpers will also be on hand to answer any questions regarding where certain holiday ideas can be found. Be sure to visit the Holiday Idea Center for ideas from holiday promotions to parties, to gift-wrapping to gift-with-purchase ideas, and just about everything in between.

 

 

 


Monday September 10, 2012 10:30am - 2:00pm
Show Floor - Holiday Idea Center

12:15pm

Demos and Live Chat - Holiday Focus

How can your shop not only survive, but thrive, during the coming holiday rush? Talk to our experts and other members of the bench community to share best practices in bench management. Plus, check out tools and supplies that can make your bench work faster and better during the pressure-packed days ahead. Join the conversation and share your challenges and ideas.


Speakers
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for David Peters

David Peters

| David Peters most recently served as the Director of Education & Industry Relations for Jewelers of America (JA). Prior to joining Jewelers of America, Peters spent seven years as an instructor at the Gemological Institute of America (GIA), where he had extensive experience training retail jewelers. He has also conducted seminars and educational programs at major industry events both within the United States and internationally... Read More →
avatar for Jim Tuttle

Jim Tuttle

Owns Green Lake Jewelry Works in Seattle, WA.


Monday September 10, 2012 12:15pm - 2:00pm
Bench Experience Zone

2:00pm

Everything I Need to Know I Learned From Santa!

The holidays are coming. You're on the clock now. Let Kate Peterson send you into holiday action mode, with a three-month plan that's inspired by Santa himself. Learn everything old Kris Kringles knows about keeping a happy workshop, keeping the elves busy and happy, and how to make this your best-prepared holiday season ever. Bonus: Kate will provide you with a full three-month calendar of to-do's to take back to your store.


Speakers
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and education focused on the learning needs of the luxury retailer. Ms. Peterson is a member of the board of directors of the Diamond Council of America. Along with her... Read More →


Monday September 10, 2012 2:00pm - 2:45pm
Holiday Best Zone, Show Floor

2:00pm

Website Review: Get Ready For the Holidays

Is your website holiday-ready? Harout Markarian, who has reviewed retailer websites at The SMART Show Chicago since the show launched in 2009, will share with you his website review list and tell you what you need to do to make your website draws new customers this holiday season.


Speakers
avatar for Harout Markarian

Harout Markarian

Harout Markarian has been designing and developing custom website related products and marketing strategies specifically for the jewelry industry since 2003. Currently he leads a team of expert developers and search engine professionals at Fractal Creative creating thoughtfully designed web solutions built using the latest technology for jewelry stores and manufactures alike.


Monday September 10, 2012 2:00pm - 2:45pm
Holiday Sales Zone, Show Floor

2:00pm

INSTORE's Bench Pressure Challenge: Winners

Be here for the announcement of the big winner of the Bench Pressure Challenge. Each contestant deserves an award for competing in this challenge. Cheers for all!

 


Speakers
avatar for Isaac Kornhauser

Isaac Kornhauser

Isaac is a second generation jeweler who has perfected the art of flower casting and is skilled in CAD/CAM and hand engraving. He is the shop manager and jewelry designer at Bella Cosa Jewelers in Willowbrook, IL.
avatar for Jason Marchiafava

Jason Marchiafava

Jason is a third-generation jeweler with a specialty in engraving. He was awarded professional status by the Firearms Engravers Guild of America at 24 years of age. Jason presently works with a private firm specializing in ultra rare, colored gemstones, and museum-quality handmade jewelry. Jason's projects often feature his elaborate hand-engraving and special creative flair.
avatar for Joel McFadden

Joel McFadden

Owner, JMD Designs
Joel McFadden Designs | Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red... Read More →
avatar for Kate Peterson

Kate Peterson

President, Performance Concepts
Kate Peterson is president of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, retail operations, human resource management, sales and consumer behavior, as well as training and education focused on the learning needs of the luxury retailer. Ms. Peterson is a member of the board of directors of the Diamond Council of America. Along with her... Read More →
avatar for Marc Williams

Marc Williams

Owner, MarcCo Custom Jewelers
Marc grew up in the jewelry business and always loved working with his hands, so he followed in his father's footsteps as a master craftsman and jewelry designer. Marc was one of the first in the United States to adopt CAD, or computer assisted design, thus mixing old world craftsmanship with modern technology.
avatar for Amber Worley

Amber Worley

Amber graduated from the Art Institute of Seattle with a focus in industrial design, though quickly discovered a true passion for designing and fabricating jewelry. Amber found a home at Green Lake where originally hired as a designer for the sales floor, working on rough sketches and the conceptual stages of custom jewelry. But it wasn’t long before she was getting her hands dirty at the jeweler’s bench, where she's now one of our... Read More →


Monday September 10, 2012 2:00pm - 3:00pm
Bench Experience Zone