Nick Failla is the founder of Collected Concepts, a consulting and fulfillment company that designs and implements behavioral-based training and marketing programs. He has over 20 years in the jewelry business and has been a guest speaker for major jewelry industry venues throughout the U.S. and Canada speaking on such subjects as internet marketing, special events, guerilla marketing, generational marketing, sales training and advertising. Nick has also addressed these subjects as an author in noted industry magazines.